The problem
Most Swoogo integrations on this platform pull data in — from a CRM, a student information system, or a task-management tool. This client needed the reverse too. As attendees registered through Swoogo, that data had to reach a separate third-party attendee-engagement platform, Jublia, the moment it happened, so downstream exhibitor and attendee-engagement tooling stayed current. No manual export. No delayed polling job.
The approach / solution
- Built a Swoogo registration sync with custom field mapping for this client’s specific registration schema, running on the client’s own isolated PostgreSQL database inside the platform’s database-per-tenant architecture.
- Built a purpose-built outbound webhook pushing registrant data to Jublia’s attendee endpoint (
webhook.jublia.com/push/attendee) the moment registrations happen — an event-driven push instead of a scheduled batch pull. - Runs purely against Swoogo’s public REST API and Jublia’s webhook API. No browser-automation layer involved.
Outcome / result
Registrant data flows outbound from Swoogo into Jublia for this client as registrations happen. Most of the platform’s other integrations pull data in from a downstream system; this one pushes out. The same client’s Swoogo/Jublia relationship also has a front-end theme-layer counterpart, built separately and covered in a sibling case study. Together, the two pieces show this integration handled end-to-end — from the page-builder layer down to the backend sync/webhook layer — on a single account.
Why it matters for enterprise event-tech
Pulling data into Swoogo from a CRM or SIS is the common integration shape. Pushing data back out to a third-party platform on a webhook, instead of a poll, is a less common pattern and a stronger signal of full-stack Swoogo depth. It’s especially strong paired with the fact that this same client’s integration is independently verified at both the backend layer here and the template layer in a sibling case study.
