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One Widget, One Theme File: A Bespoke Agenda Build for a Private-Equity Client

A sessions agenda widget built from scratch, with its own matching theme classes and colors, for a private-equity client's Swoogo account.

Browser mockup of a bespoke sessions agenda widget styled in a private-equity client's brand colors.
Illustration for this case study. Names and details are placeholders.

The problem

This client’s sessions agenda didn’t fit any of the widget patterns already built for other accounts. It needed a bespoke build from the ground up, plus its own set of color and class definitions matching this specific client’s brand.

The approach / solution

  • Built a fully bespoke sessions agenda widget tailored to this client’s own program structure.
  • Defined a matching set of theme classes and colors specific to this widget, keeping its look tied directly to the client’s own brand.
  • Built both pieces inside Swoogo’s own Twig templates, the same building block the platform’s page builder is limited to.

Outcome / result

The widget runs live today with its own matching theme, built specifically for this account.

Why it matters for enterprise event-tech

A private-equity client’s investor-facing event calls for an agenda widget that reads as purpose-built, not a visibly reused component with a new logo dropped on top. Defining the widget’s own theme classes and colors alongside the widget itself is what gets there.

Related service

Swoogo Twig widgets (agenda, speakers, sessions)

Need an agenda widget built specifically for your brand, from the ground up? Let’s talk.